For this case VidiCrowd asked me and my classmates to create a digital platform for FC STRAAT, a platform that motivates young football players to evolve and learn from each other.
The process
We had multiple sessions with the target audience. First, we did several interviews and later on in the design process we focused on testing the usability of our prototypes. For the prototypes we used the software Figma. Our research concluded that the user should be able to share their self-development with other users which will stimulate them to continue growing in football. It was essential that there is enough room for creativity and self-expression.
The final product
The final product is called Ballie. Ballie is a social platform for young football players. Users are able to share their own content and they can interact with the content of others. The players stay motivated to continue evolving in football by the gamification that’s implemented in the app through a trophy-system. The kids can also save content that inspire them, such as new tricks or epic goals, and try them out by themselves. Ballie connects young football players through its platform.
This project was made in collaboration with Koen Klunder and Desy Verheij.
