ZAB is a fictional insurance created as a case by our study. They asked me and my classmate to help them become a fully-functional digital insurance with a personal feel for their millennial customers.
The process
By mapping the customer experience of ZAB’s competition, conducting interviews and watching the target audience use similar services, we concluded the following: the process of handling in an insurance claim is too vague and the user wants help if needed.
The final product
Our solution is Baz. Baz is a personal assistant who's always there to help you out. Do you have a question? Click on Baz and he’ll be happy to be of service. We created a working prototype in Figma and tested our concept with the target audience. You can see the final results below.
This project was made in collaboration with Koen Klunder.
